“Reducing Mental Illness Stigma Through Unconscious Bias Research, Education and Training”
This project seeks to investigate the adverse impact of mental illness stigma on compassionate patient care through qualitative research and the iterative design of anti-stigma education materials constructed using the framework of unconscious bias training. Unconscious bias research is an innovative area of study that emphasizes the power of unconscious biases and hidden beliefs that underlie stigma-related behaviour in individuals and organizations. Key components of proposed training activities include self-reflection, knowledge about the neuroscience of bias and its positive and negative impact on health outcomes, and strategies for overcoming bias and providing compassionate care. Desired outcomes include improvement in provider attitudes, empathy and patient satisfaction metrics.